Consumer Trends and Behavior
"The Future of Business"
This course offers a comprehensive overview of developments and trends, as well as innovative strategies to meet new market demands. Learn how to transform customer experience into a competitive advantage, use data to anticipate trends, and explore new business models based on innovation and relationships. This course puts you ahead of market trends and developments, enabling you to be proactive rather than reactive to the changes that affect your company. By mastering these skills, you'll be able to identify and anticipate consumer expectations, directly influencing the development of new products and services. Ideal for leaders, entrepreneurs, and professionals who seek to stay ahead of the curve in a scenario of rapid technological and social change, and who want to ensure the sustainable success of their brands in the future.
Exclusive Features
- Individual Assessment;
- Mentoring section included;
- Practical course with online classes;
- Participation with the Therrara community;
Duration
2 Hours Mentoring
3 Hours of Course
Next class
to be defined
Who will accompany you on this journey?
Christian Pozzobon
Over 21 years of proven experience in various market segments.
Successful entrepreneur with the founding of more than 9 companies in various sectors.
Mentor of business leaders in companies with revenues exceeding R$1 billion.
Specialist in new business development, strategic negotiation, market trends and corporate culture focused on innovation.
Project accelerator with expertise in maximizing value delivery and results.
Actively engaged in the innovation ecosystem, collaborating with leaders and innovators.
Master in Engineering, with a degree in Engineering and a Bachelor's degree in Information Systems.
What you will learn:
1. Evolution of Consumer Behavior in Recent Years
2. Global Consumer Trends: What's Shaping the Future?
3. Customer Experience as a Competitive Differentiator
4. Innovation in Customer Service and Consumer Support
5. Digital Consumer Behavior and the Impact of Social Media
6. Conscious Consumption and the Demand for Sustainability
7. Design Memorable Consumer Experiences
8. The New Experience Economy: How Experiences Are Redefining Consumption
9. The Role of Data in Understanding Consumer Behavior
10. Generational Consumption Behavior and Cultural Diversity
11. The Future of Retail: Consumer Trends in the Post-Digital Era
12. New Business Models Based on Experience and Relationships
13. Leadership Strategies for a New Generation of Consumers
14. How to Integrate Trends and Consumer Behavior into Business Strategies
15. Future of Consumption: Emerging Technologies and New Habits
16. Entrepreneurs and New Businesses: How to Create Trend-Aligned Products and Services (Bonus Module)
At the end of the journey you will be able to:
1. Compreensão profunda das tendências de consumo: Você será capaz de identificar e interpretar as principais tendências que moldam o comportamento do consumidor atualmente e no futuro.
2. Capacidade de antecipar mudanças no mercado: Você será capaz de utilizar dados e insights para prever as próximas mudanças no comportamento de consumo e se preparar para elas.
3. Domínio da experiência do cliente como diferencial competitivo: Aprenderá a criar experiências memoráveis para os clientes, gerando maior lealdade e engajamento.
4. Habilidade para integrar inovação no atendimento ao cliente: Saberá aplicar estratégias inovadoras, como inteligência artificial e automação, para melhorar o atendimento e suporte ao consumidor.
5. Expertise em criar e gerenciar novos modelos de negócios baseados em experiência: Poderá desenvolver novos produtos e serviços que estejam alinhados com as expectativas e comportamentos dos consumidores modernos.
6. Conhecimento sobre o consumo consciente e sustentável: Terá uma visão clara de como a sustentabilidade impacta os negócios e será capaz de alinhar a responsabilidade social às estratégias de sua empresa.
7. Competência em utilizar dados e análises preditivas: Estará apto a usar ferramentas de análise de dados para entender profundamente o comportamento dos consumidores e tomar decisões estratégicas.
8. Capacidade de liderar em um mercado disruptivo: Desenvolverá habilidades de liderança para gerir equipes focadas em inovação e centradas na experiência do cliente, em um ambiente de constantes mudanças.
9. Visão de longo prazo para criar produtos e serviços alinhados às tendências emergentes: Saberá como aplicar metodologias ágeis e design thinking para desenvolver soluções inovadoras que atendam às necessidades do mercado em evolução.